Design Process
To create meaningful innovations, you need to know who your users are and care about their lives. Below is the Stanford School of Design process that I like to apply in my work.
Develop an understanding of the challenge
Empathize
Empathize
Define
Brainstorm solutions, select one and develope it
Ideate
Build a prototype to test all or part of the solution
Prototype
Engage a continuous short-cycle process
Test
How did it go? Repeat from Define if needed
Evaluate
Personas, customer journey maps, white-boarding, wireframes, prototyping, testing, repeat until you get good results, create style guide, handoff to devs. These come from the Stanford School of Design and something we've all learned and strive to follow.
What I do…
Research &
Brand Strategy
• Brand Strategy
• Research & Insights
• Content Marketing
• User Experience Research
• Web Design
• UX & UI Design
• Brand Identity
• Interaction Design
• Video Production
• Illustration
