01Selected work
Case studies
Three companies, three stages: an AI-assisted ad platform, a SaaS launch, and a first UX team for connected hardware.
01Selected work
Three companies, three stages: an AI-assisted ad platform, a SaaS launch, and a first UX team for connected hardware.
Sales reps were abandoning campaign creation mid-flow. We found a confidence gap, then closed it with an AI forecast and a clear path to launch.

Implementation relied on sales calls and could take nine months. My team rebuilt it as a guided, game-like checklist customers run themselves.
Web, iOS and Android were built by three teams and looked like it. We shipped one Figma component library, a new brand-aligned UI and accessibility fixes.
Founded Legrand’s first UX team and shipped award-winning smart-home control across in-wall touchscreens, iOS and Android.