Hi, I'm Donny Merrill
A strategic UI/UX leader with more than 15 years of experience driving the vision and development of user-centric products. In the past 5 years, I've excelled as a UX Product Director, bridging the gap between design, product strategy, and engineering. I have a proven track record of leading cross-functional teams to deliver innovative products that delight users and achieve business goals.
My background spans more than 10 years as a UX designer, equipping me with a deep understanding of user research, information architecture, interaction design, and usability testing. This foundation allows me to translate user needs into effective product roadmaps and ensure a seamless user experience throughout the development lifecycle.
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LEADER
I lead with empathy and enthusiasm. I oversee diverse interdisciplinary teams, fostering relationships with both designers and stakeholders to establish design practices that people want to work with and be a part of.
DESIGN THINKER
Uncovering big ideas drives me for more. I love bringing together cross-disciplinary and client teams to collaboratively solve problems, and have extensive experience planning and facilitating workshops.
PRODUCT DESIGNER
I’m passionate about solving problems. I’m a designer by trade and meticulous by nature. I have experience leading every stage of the strategic design process, from planning and research to delivery and optimization.
CULTURE MAKER
I’m committed to building a fun, positive culture that boosts morale and drives creativity. By fostering open communication and celebrating successes, I create a workplace where everyone feels valued and motivated.
PORTFOLIO
EXPERIENCE
Over the last decade I've created insight-led, human-centered experiences and marketing materials for a diverse group of brands:
CULTURE
Setting up the conditions for others to be successful, engaged, and happy, this makes the workplace powerful. I work hard at making the work place a fun, safe, and productive place to be for my employees. Taking teams out for a quick go-kart race for building relationships during retro. I helped organize and was a leader in the office committee that promotes activities for both in office and remote employees.
THE CRAFT
Personas, customer journey maps, white-boarding, wireframes, prototyping, testing, repeat flow until good results, UI designs / style guide, handoff to devs. These are the text book processes that we've all learned and strive to follow. Not every project is able to go through this design process. The important things to remember are:
1. Scope and research
2. Ideation and testing
3. Launching and measuring.
